Our Management Team
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Roy Elkins
Founder and Lead Organizer
Roy is a well-known music technology entrepreneur who has been leading industry innovations for nearly thirty years. He is also the Founder and CEO of Broadjam Inc., serving independent musicians and industry giants alike. Broadjam.com, the company's popular independent web site now hosting over 180,000 artists and 700,000 songs, has become one of the most influential music sites in the independent music world.
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Luke Jorgensen
Festival Lead
Luke has been part of the Madison music scene for over 15 years, working with other local artists as a musician, promoter, and audio engineer. In 2013, he created the Whiskeyonsin Family Reunion, an annual one-day music festival celebrating Madison and Wisconsin made music. Luke also performs in local band The Lower 5th and can be seen playing out in the Madison area regularly.
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Chris Franczek
Conference Lead
An active musician since he started playing bass at 13, Chris' professional experience includes instrument & gear sales at a guitar shop, mixing live sound, and day-to-day management of a live production company. Providing education and training has been a common thread throughout his career, ranging from informal mentoring all the way to planning, arranging, and presenting industry organization meetings and conferences.
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Rick Tvedt
Finance Lead
Rick is the Founder, former Executive Director, and current Treasurer for the Madison Area Music Association. He also runs Local Sounds Magazine, an online publication giving local artists the independent media resources they need to not only survive but to thrive. Rick works as a CPA with several nonprofits and with private individuals.
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Michael Bryant
Grant Lead
Michael is a marketing and product management executive with over two decades of experience in managing and bringing products to a world-wide market. He is also an award-winning composer, performer, recording engineer, and the co-author of two books on digital video and audio production.
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Steve Foldvari
Sponsorship Lead
Steve is a marketing executive with extensive experience across all facets of the marketing spectrum. He’s spent 30 years with Fortune 500 companies, most recently in the audio production industry, designing, strategizing, and executing business-to-business and business-to-consumer campaigns.
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Amber Swenor
Marketing Lead
Amber's experience spans a lifetime of curiosity and 14 years professionally in sales, online marketing, brand development, and marketing strategy. She's the Founder of Strategic Partners Marketing, an ad agency serving small businesses in the Madison, WI market.
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Teri Barr
Promotions Lead
Teri is a multimedia feature writer, radio host, and award-winning journalist. She is known for turning her storytelling skills into the type of expertise needed today for content, social media, and public relations. Her work appears regularly in local and regional publications, along with news and webcasts at the national level. If she is not working on a project, she may be banging on her drums, supporting the music of others, hunting for the best beach with her husband Brian, or snuggling with one of their three cats: CBGB, Whisky a GoGo, HarrieYeti-Boo-Boo-Kitty.
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Anthony Del Ciello
Web Lead
Anthony is fluent in many languages: PHP, MySql, MSSQL, HTML/CSS, Javascript, Flash, Linux/Apache, ASP, OOP PHP, and - oh yeah - English. These are the tools of his trade as the webmaster for Broadjam.com and Between The Waves. When not writing code, he's either making or enjoying music.
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Mary Elsner
Student Engagement Lead
As Professional Development Manager for Wisconsin School Music Association, Mary is responsible for the planning and implementation of the educator professional development and student enrichment opportunities available through the Wisconsin School Music Association.